Fans to Clients Scorecard

General engagement: Someone likes your content, compliments your insight, or agrees with your opinion.
Personal recognition: Someone describes their own circumstances, mentions a problem they're experiencing, or connects your message to something they want to change.

A short starting point for figuring out where to look next.

Eight questions. About five minutes. This isn't a full diagnosis. It's a way to get a clue about where to focus your attention first.

If your audience isn't turning into paying clients, it's tempting to assume you need more followers, more content, or another marketing tactic. Sometimes that's true. But often the real gap is more specific than that, and more effort in the wrong place won't fix it.

This Scorecard looks at four areas where that gap tends to show up: Alignment, Recognition, Readiness, and Rhythm. Your answers won't diagnose your business completely, but they may point you toward an area worth exploring first.

Whether you already attract Christian clients regularly or have only recently decided to focus on them, most questions include an option for situations you haven't noticed or tested yet.

As you answer, think about what you've actually experienced in your business. There are no right or wrong answers. The goal is simply to recognize what may deserve a closer look as you faithfully steward the business God has entrusted to you.